On Hold Marketing, Answering Machine and IVR

Telephone is often your customer’s first contact with your company and that is why so many businesses choose a professional voice for their telephone service to make sure that they create as strong an impression as possible. Many businesses spend time and money on their marketing and sales campaign so it is important that when they are successful and the potential customer reaches out that they are greeted in a professional manner.

For those of you with a small business, consider how a professional voice could make your company appear bigger than it is. If you were to phone a local trader, you would expect them to answer your call or for it to go to their answer machine. If they added a professional voice to their voice mail, that would straight away change how you perceive this business.

There are many different telephone audio services available. It ranges from having a professional voice on your answering machine to using voice over to pass on marketing messages or mini adverts while they are on hold. Alternatively, some companies choose to automate certain aspects of their business via their phone system. Contact me if you would like more information on this option.

Don’t make the mistake of thinking that your company is too small to use professional voice – companies of any size can benefit from telephone audio and it can instantly make the company appear larger and more professional. Use the time that they are on hold to tell them about important and interesting information about your business such as your latest offers and services.

Using your phone system in an efficient way can also help save on staff time. For example, when a customer calls, what are their main queries? Could you answer these in message or direct them to a website that holds the relevant information? Common examples would include your opening hours, directing them to a website to book a service or table, telling them about current offers.

I work with a lot of different companies that specialise in telephone systems and if you would like to know more about this type of audio marketing then email me (carrie@carriesvoice.co.uk) and I can put you in touch with the right people.