Corporate Videos & Explainers

Not all videos require voiceover, it depends on the amount of information you are trying to get across and whether you are trying to relay specific information. Voiceover is a powerful way to add context to the images that the viewer is seeing. The emotion in the voice ensures your message is delivered in your preferred way with no room for the misinterpretation that sometimes

happens with text alone. Video is such a powerful marketing tool and the majority of businesses utilise it as part of their social media strategy or their website content. It is also a great way of generally keeping your staff and customers up to date with corporate communications.

Do you currently have a corporate video (otherwise known as a welcome message) on your website that allows you to speak directly to your customers and describe your products or services? If not, here is some information that you really should read:

1. When surfing the internet you are constantly reading, words, words and more words. They say that a one minute video is worth 1.8 million words *.As a video does the work in a fraction of the time. The customer stops reading and listens. It gives you that one chance to speak directly to your customer before you have even met them.
   (*Dr. James McQuivey of Forrester Research)
2. For those sites without welcome videos a potential customer views the website and creates an impression of that company. You don’t have a lot of input into how they create that impression. For those with welcome videos you get to carefully choose the words and delivery style that you use to ensure that you make the best impression every single time.
3. A homepage video could help to reduce your bounce rate. As constant internet users we get lazy and want instant answers. We have all been there when you visit a new website, have a glance and click away from it. This can often happen when you are unfamiliar with the layout and just not quite sure where to start. A welcome video placed prominently on your homepage could help with this issue as your visitor would be guided straight to this. As soon as they click on your video, you have their attention and it is an excellent opportunity for you to tell them exactly how you can help them.