Business Communications & Presentations
There are so many business scenarios where decisions are made based on written word, silent video or images. Examples include anything from tender applications, planning permission applications, architectural, or graphic design submissions. Each of these mediums is open to interpretation and in an ideal world you would want to present this in person and talk your audience through the project. When this isn’t possible, using a voice over is the next best option as you can tailor your script to match how you would present in person. Here are a few examples of clever ways that my clients have used VO.
Health and Safety. – To save staff time and ensure that the company safety message is delivered word perfect every time, many companies choose to have the safety training in a video. This could be for people arriving on site, or regular training that needs to be delivered. Asking a couple of random questions at the end, ensures the person watching is paying attention.
Property Presentations – Someone looking for a new house is likely to have looked at 100’s of images and videos of properties. By adding voice over, you can tell them why they’d want to live in that particular property. Instead of presenting the property to the handful of people that book a physical booking, why not present it in your own words to anyone who views the property presentation video. Tell them why they want to live there and encourage them to book a proper viewing.
Tender applications – so much work goes into tender applications, it could include designs, project layouts, financials and we don’t often get the opportunity to present it in person. With so much information in one application you just have to hope that everything is read and interpreted in the way you want. Some clients choose to include a 2-5 min tender presentation telling the panel, who your company is, what they do and how they plan to deliver the project.
Planning permission – This is yet another example of a situation that you would love to present in person. You know the business reasons behind the planning permission and yet you have to rely on written word and images or designs to relay your intentions. A short planning permission video or presentation can help rectify this. Adding a professional voice ensures that your message is delivered in the exact manner that you would do it in person. You get the chance to speak directly to those who might be affected by your plans and to those who make the decisions on whether permission is granted or not.
Staff onboarding and staff training – to save on staff time and ensure consistent messaging staff onboarding presentations are common. As is the roll out of regular training linked to regulatory bodies e.g. money laundering etc Any training that is required to be rolled out regularly would benefit from this automated approach